Real stories from B2B founders and SaaS CEOs building growth and navigating challenges.
Candid conversations with B2B founders, CMOs and tech leaders who are scaling companies with or without massive teams. We focus on what actually works: distribution, partnerships, positioning and demand generation in B2B.
The podcast is moderated by Kraftvertising founder Martin Brath. Episodes are recorded mainly in Slovak, with English summaries and transcripts added episode by episode.
Episode 1In this English Q&A, Martin Brath, founder and CEO of Kraftvertising, and Martin Palo, Senior B2B Digital Marketer, discuss the roles of Google Search and LinkedIn in B2B marketing, four strategy pillars, useful lead-generation offers, brand memory, sales support, social advertising and the limits of last-click attribution.
English · YouTube only · 24 min 39 s · Published 23 February 2026
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Episode 2Oliver Majdúch always wanted to be a lawyer, and despite a saturated market he built one of Slovakia's most respected technology law firms. He talks with Martin Brath about starting from scratch without a network, how he and his sister Eva won their first clients, what running a family business is like, why the hardest part of entrepreneurship is your own head, and what he would tell his 25-year-old self.
Slovak audio · English transcript · 25 min · Published 17 November 2025
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Episode 3Marián Porvažník started as a lawyer, worked at the international tribunal in The Hague after Oxford, and then moved into technology and startups. He talks with Martin Brath about what shaped him, building spin-off companies at Vacuum Group and Sparring, how he decides what to work on, and the opportunities he sees in eastern Slovakia and Košice.
Slovak audio · English transcript · 1 h 5 min · Published 12 September 2025
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Episode 4Peter Kolesár wanted to be a diplomat from the age of 14, studied in Brno, and spent five years in public affairs consulting before the Ministry of Foreign Affairs opened economic diplomat posts to outsiders. He was posted to Tel Aviv and then Washington, where he worked on Israel's startup ethos and connected Slovak and American founders, and later joined Neulogy to work on innovation from the business side. He talks with Martin Brath about the culture shock of moving from public administration into a company that has to pay salaries, why he is leaving Civitta after ten years, and what he learned running Startup Awards Slovakia: that the bootcamp changes more lives than the televised final, that mentors come for free, and that Slovak founders' real weakness is not money but storytelling and a global outlook.
Slovak audio · English transcript · 55 min · Published 28 October 2025
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Episode 5Patrik Ruman, founder and CEO of TechBand.io, talks with Martin Brath about the competition for developers: how smaller companies can stand out against global corporations, how much salary really matters once a baseline is met, why the best candidates are not on job boards, and how TechBand hires 60 to 70 percent of its people through network referrals. He also explains their live-coding interviews, how they benchmark assessors, and why years of experience say little about a developer's actual quality.
Slovak audio · English transcript · 21 min · Published 28 May 2024
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Episode 6Marek Mrázik, co-founder of TRIAD Advertising, Kontentino, Allfred and Brackets, talks with Martin Brath about growing an agency from two maths and physics graduates to almost a hundred people over 19 years. He explains how they split teams instead of adding hierarchy, why time tracking worked because it was there from day one, and how he stepped out of operations to about an hour a month by promoting capable people and documenting systems. He also explains why he went all-in on Allfred: an account person has around 20 responsibilities, 30 to 50 percent of their repetitive work can be automated, and agencies need a butler — which is exactly where the name comes from.
Slovak audio · English transcript · 47 min · Published 17 June 2024
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Episode 7Peter Pašek joined Accace in 2006 as a junior tax adviser and worked his way up to managing director. He talks with Martin Brath about the financial mistakes startups make, the difference between price and value, how to tell when it is the right time to sell, the red flags in buying a company, debt financing, ownership structures and why cash flow matters more than profitability for young businesses.
Slovak audio · English transcript · 53 min · Published 18 February 2025
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Episode 8Marek Greško and Róbert Dusík were developers with no management experience when they started Titans Freelancers from a simple business plan in Excel. They talk with Martin Brath about leaving secure jobs, winning their first clients, years of stress and how they rebalanced, why IT people recruiting IT people helped them become number one in Slovakia, their comic-book brand, bringing in an investor, acquiring Bridgewater and building a management team.
Slovak audio · English transcript · 1 h 16 min · Published 24 January 2025
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Episode 9Bohumil Pokštefl helped grow Kontentino from an MVP with a handful of clients into a team of around 50. He talks with Martin Brath about why communication breaks down as a team grows, why he would sell before building the product, how product-led markets differ, what success means to him now, and how he builds Deal Harvest and the SaaSGarden coworking community.
Slovak audio · English transcript · 50 min · Published 24 September 2024
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Episode 10Pavol Perdík, CEO and co-founder of the Bratislava software studio Brackets by Triad, talks with Martin Brath about going from developer to founder, selling as a technical CEO, when companies should hire their own developers versus bring in a software studio, how client expectations differ across the Czech, DACH and Polish markets, and where AI genuinely helps companies today.
Slovak audio · English transcript · 37 min 15 s · Published 28 May 2024
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Episode 11Petr Macek, founder and CEO of Caflou, talks with Martin Brath about going from marketing consultant to SaaS founder. Caflou grew out of his own disorganization as a freelancer; he funded it himself for four years while working almost full-time in marketing, and built it with a developer partner who is still the heart of the system. He is candid about the mistakes: launching to too large an audience with an immature product, four years of unclear positioning, and a static 250–500 crown price. He also explains why international expansion stalled, how they educated an unready market with expert content, why all-in-one beats specialized tools for companies up to about 50 people, and where automation still needs explaining.
Slovak audio · English transcript · 51 min · Published 12 December 2024
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Episode 12Jakub Šuster studied political science and political marketing in Brno, worked on national election campaigns and in a communications agency, and then became CEO of elv.ai without prior startup experience. He talks with Martin Brath about finding product-market fit, hiring, mentors, the gap between a public success story and the struggles behind it, and why he stepped down as CEO while the company was growing.
Slovak audio · English transcript · 50 min · Published 6 February 2026
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