Question 1

What does a B2B marketing agency do?

Accepted Answer

A B2B marketing agency plans and runs campaigns that help businesses sell to other businesses. At Kraftvertising, that means strategy, media buying on LinkedIn, Google, and Meta, creative production, landing pages, and measurement tied to pipeline and revenue—not just clicks or form fills.

Question 2

How much does a B2B marketing agency cost?

Accepted Answer

Most B2B marketing agencies charge between €2,000 and €15,000+ per month in retainer fees, depending on scope, channels, and creative volume. At Kraftvertising, retainers start around €2,500/month and scale with the number of active channels and campaigns. Media spend is separate and usually starts at €5,000/month to generate statistically significant data.

Question 3

How do I choose a B2B marketing agency?

Accepted Answer

Look for a proven track record with companies similar to yours (industry, deal size, sales cycle), transparent reporting tied to pipeline and revenue, in-house creative capability, and honesty about what paid media can and cannot do. Ask to see actual case studies with numbers, not just logos.

Question 4

Is Kraftvertising a B2B or B2C marketing agency?

Accepted Answer

Kraftvertising is a pure B2B marketing agency. We work exclusively with B2B SaaS, technology, professional services, and hardware companies. B2B and B2C require different playbooks, and we chose to specialize.

Question 5

Where is Kraftvertising based?

Accepted Answer

Kraftvertising is headquartered in Bratislava, Slovakia, with offices in Prague (Czechia) and Vienna (Austria). We serve clients across Europe and North America and operate natively in English and German.

Question 6

Who founded Kraftvertising?

Accepted Answer

Kraftvertising was founded by Martin Brath, a paid media specialist with more than a decade of experience running B2B campaigns for SaaS and technology companies across Europe and North America.

Question 7

What does a B2B performance marketing agency do?

Accepted Answer

We help B2B companies generate leads, pipeline, and visibility through paid channels such as Google Ads, LinkedIn, and Meta. Our work is tied to measurable outcomes—cost per lead, pipeline value, and revenue impact. When attribution is not fully possible, we address it transparently and assess whether the upside justifies the investment—because doing nothing can carry a higher cost.

Question 8

What makes the best B2B marketing agency for a given company?

Accepted Answer

There is no single best B2B marketing agency — there is the best fit for your buyer, budget and sales motion. The agencies worth shortlisting share six traits: relevant experience with similar deal sizes and sales cycles, reporting tied to pipeline instead of clicks, creative and landing pages produced in-house, the senior people who sold the work also doing it, fees separated transparently from media spend, and the willingness to say when paid media is the wrong answer. Judge every shortlist, including ours, against those six.

Question 9

Which companies is Kraftvertising a good fit for — and which not?

Accepted Answer

We fit B2B SaaS, technology and professional services companies with considered purchases, at least €5,000/month in media budget, and a CRM we can measure pipeline in. We are a poor fit for pure B2C e-commerce, for teams that want guaranteed lead volumes before any data exists, and for companies that need results inside two weeks. We say so on the first call rather than after the first invoice.

Question 10

How is B2B performance marketing different from B2C?

Accepted Answer

B2B involves longer sales cycles, multiple decision-makers, and higher deal values. Attribution becomes harder, as the person who searches for a service/product might not be the one purchasing it in the end. We optimize for lead quality and pipeline contribution, while in mature markets also for brand recognition and in new markets for education.

Question 11

Which advertising channels work best for B2B companies?

Accepted Answer

LinkedIn Ads excels for precise job title and company targeting. Google Ads captures high-intent search demand. Meta works well for retargeting and awareness. The AI capabilites of both Google and Meta performs at times magnificently, even for a B2B audience. The right mix depends on your ICP, deal size, and sales cycle.

Question 12

Do you work with startups or established companies?

Accepted Answer

Both. We work with startups who want to set up their first marketing activities and established companies optimizing existing campaigns or trying out new ones.

Question 13

How long does it take to see results from paid advertising?

Accepted Answer

As always: it depends. If the market is mature, e.g. paid search usually delivers results fast - the initial conversions, like a trial or demo. When a campaign can deliver actual paying customer will depend on the length of sales cycle.

Question 14

What is included in your performance marketing services?

Accepted Answer

Strategy, campaign setup, audience targeting, bid management, A/B testing, and ongoing optimization. We also provide regular reporting, creative recommendations, and strategic guidance on budget allocation.

Question 15

Do you also create ad creatives and landing pages?

Accepted Answer

Yes. We design and produce ad creatives, write copy, and build conversion-optimized landing pages. Having creative and media under one roof ensures messaging consistency and faster iteration cycles.

Question 16

How do you measure success?

Accepted Answer

We track cost per qualified lead, pipeline generated, and return on ad spend. We integrate with your CRM to measure actual revenue impact, not just form fills. Success is defined by business outcomes, not clicks.

Question 17

What budgets do you typically work with?

Accepted Answer

Most clients invest €5,000–€50,000+ monthly in ad spend. We're budget-agnostic but require enough investment to generate statistically significant data for optimization. We'll be honest if your budget doesn't match your goals.

Question 18

Can you collaborate with internal marketing or sales teams?

Accepted Answer

Absolutely. We work as an extension of your team—sharing learnings, aligning on messaging, and coordinating with sales on lead quality feedback. The best results come from close collaboration.

Question 19

Why choose an agency instead of hiring in-house?

Accepted Answer

Agencies offer diverse experience across industries and platforms, faster ramp-up, and flexibility to scale. You get a team of specialists for the cost of one hire, plus we stay current on platform changes and best practices.

Question 20

Is performance marketing suitable for long sales cycles?

Accepted Answer

Yes, with the right approach. We build full-funnel campaigns that nurture prospects over time, using retargeting and content-driven ads. We measure leading indicators while tracking long-term pipeline impact.

Question 21

In which markets or regions do you operate?

Accepted Answer

We run campaigns globally but specialize in European and North American B2B markets. We're based in Central Europe with native-level English and German capabilities, plus experience in localized campaigns.

Question 22

How do we get started?

Accepted Answer

Book a discovery call. We'll discuss your goals, current situation, and whether we're a good fit. If we are, we'll propose a tailored strategy. No pressure, no obligation—just an honest conversation about growth.

Attribute	Google Ads	LinkedIn Ads	Meta Ads
Primary role	Demand capture	Demand generation + precision targeting	Brand building + retargeting + broad reach
Buyer intent	High — buyers are already searching	Low to medium at first; builds over time	Low direct intent; strong for awareness and remarketing
Typical cost profile	CPC varies by industry; often efficient for high-intent terms	Higher CPMs; cost per lead is usually higher than search	Lower CPMs; can scale efficiently with the right creative
Lead quality	High for bottom-funnel queries; variable for broad keywords	Very high when targeting is tied to role, company and seniority	Lower for direct SQLs; strong for retargeting and lookalike audiences
Creative formats	Text ads, responsive search ads, landing pages	Sponsored content, thought leadership, lead gen forms, document ads	Video, carousels, lead forms, short-form creative
Best for	Established B2B categories with active search demand	Long sales cycles, high deal values, account-based or enterprise plays	Content distribution, remarketing and staying visible between buying windows
Avoid when	No one is searching for your solution or category yet	You need immediate cheap leads and your buyers are not on LinkedIn	You expect LinkedIn-level lead quality without a nurture funnel

Google Ads for B2B

LinkedIn Ads for B2B

Meta Ads for B2B

Google, LinkedIn & Meta Ads Audit

SaaS Advertising Playbook

SaaS Positioning

B2B Marketing Agency

We design the B2B marketing strategy.Then we execute it.

Strategy & Direction

Running Campaigns

Ad Creation

Landing Pages

Optimization & Tracking

Reporting & Alignment

Paid Social

Paid Search

Design Services

Google Ads, LinkedIn Ads or Meta Ads for B2B?

Free B2B Advertising Playbooks for 2026

B2B Steak Sauce

New employees cost more

Marketing Dpt.

Standard

Basic

Bohumil Pokštefl

Henrik-Jan van der Pol

Marek Mrázik

Vít Kučera

Oliver Majdúch

Petr Macek

What Our B2B Marketing Agency Does — And What We Don't

What we do

What we don't do

B2B Ads Audits — Google & LinkedIn

How to Choose a B2B Marketing Agency

Relevant B2B Experience

Pipeline-Level Reporting

Creative and Pages In-House

The People Who Sold Also Deliver

Transparent Commercials

Honesty About Fit

Red Flags Worth Walking Away From

Channels we actively manage

When Do B2B Companies Come to Us?

Growth Has Stalled

A New Chapter Is Starting

You Want to Level Up Marketing

Frequently Asked Questions

What does a B2B marketing agency do?

How much does a B2B marketing agency cost?

How do I choose a B2B marketing agency?

Is Kraftvertising a B2B or B2C marketing agency?

Where is Kraftvertising based?

Who founded Kraftvertising?

What does a B2B performance marketing agency do?

Meet us in person

Prague

Vienna

Bratislava

From our blog.

B2B Lead Quality: Why a Good Lead Is Not the Same as an Easy-to-Close Lead

B2B Lead Generation: Where Does Marketing End and Sales Begin?

SaaS Positioning: What to Say When Every Product Looks the Same

SaaS Market Analysis: What to Check Before Spending the First Advertising Budget

We design the B2B marketing strategy.
Then we execute it.