Agency for B2B LinkedIn Ads

A LinkedIn Ads agency plans, builds and manages your LinkedIn advertising — audience definition, campaign structure, ad creative, budget management, tracking and ongoing optimization.

A good LinkedIn Ads agency builds the channel into a B2B growth system, not just a lead-form factory. That means defining who needs to see you, building creative worth showing repeatedly, aligning campaigns with outbound and sales, managing frequency, and judging LinkedIn by the job it is doing — often familiarity and trust, not just direct conversions.

Kraftvertising retainers start at €1,600 per month for Basic (one marketing channel), €2,600 for Standard (up to three channels), and €4,800 for Marketing Department support. Advertising spend is paid separately. LinkedIn Ads management starts at €1,600 per month when LinkedIn is the only managed channel.

What matters more than the fee is whether the expected pipeline justifies the total investment. A useful agency should be able to explain how it will measure impact and how the relationship becomes profitable over time.

Enough to reach your defined audience with meaningful frequency — usually a few thousand euros per month at minimum, scaling with audience size.

Spreading a small budget across a huge audience produces neither leads nor familiarity. It is better to narrow the audience to the accounts and roles that matter and reach them consistently than to run under-budgeted broad campaigns.

LinkedIn Ads are usually worth it when deal values are high, sales cycles are longer, and a buying committee of several people influences the decision. In those situations, being recognized and trusted before the buyer starts searching has real commercial value.

They are harder to justify for low-priced, self-service products. If the product costs €29 per month and relies on cheap product-led acquisition, LinkedIn will struggle to work as a primary acquisition channel. A good agency should be honest about this before taking your budget.

They do different jobs. Google Ads captures demand that already exists — people actively searching for a solution. LinkedIn Ads creates demand and familiarity earlier in the buyer journey, before the search happens.

LinkedIn often looks weaker in last-click attribution because a buyer may see your ads for months, never click, and later convert through Google. If you only measure the final click, Google gets all the credit.

When budget allows, both should run together: Google captures today's demand, LinkedIn builds tomorrow's preference.

They expect LinkedIn to behave like Google Search — launch a Lead Gen Form, count leads, calculate cost per lead, and decide whether LinkedIn "works". That is often the wrong test.

LinkedIn's strongest role for many B2B companies is making the right buyers familiar with the company before they are actively ready to buy. Companies that judge it only on immediate form fills usually switch it off before it can pay off.

Company lists, industry, company size, seniority and job function usually outperform interest-based targeting. The strongest campaigns start from a defined ideal customer profile or a named account list, not from LinkedIn's broad audience filters.

This is also how you reach the full buying committee — the economic buyer, the technical evaluator and the day-to-day user — instead of a single job title.