Question 1

What does a B2B lead generation agency do?

Accepted Answer

We help B2B companies generate qualified leads and build pipeline through paid channels such as Google Ads, LinkedIn, and Meta. Our work is tied to measurable outcomes—cost per lead, pipeline value, and revenue impact.

Question 2

How is B2B lead generation different from B2C?

Accepted Answer

B2B involves longer sales cycles, multiple decision-makers, and higher deal values. We optimize for lead quality and pipeline contribution, not just volume. The person who clicks the ad often isn't the final buyer, so our approach accounts for the full buying committee.

Question 3

Which channels work best for B2B lead generation?

Accepted Answer

LinkedIn Ads excels for precise job title and company targeting. Google Ads captures high-intent search demand. Meta works well for retargeting and awareness. The right mix depends on your ICP, deal size, and sales cycle.

Question 4

Do you work with startups or established companies?

Accepted Answer

Both. We work with startups setting up their first lead generation campaigns and established companies optimizing existing lead flow or expanding into new channels.

Question 5

How long does it take to see leads coming in?

Accepted Answer

It depends on the channel. Paid search can deliver leads within days. LinkedIn and social campaigns typically need 2-4 weeks to optimize. The time to qualified pipeline depends on your sales cycle length.

Question 6

What is included in your lead generation services?

Accepted Answer

Strategy, campaign setup, audience targeting, bid management, A/B testing, and ongoing optimization. We also provide regular reporting, creative production, landing page design, and strategic guidance on budget allocation.

Question 7

Do you also create ad creatives and landing pages?

Accepted Answer

Yes. We design and produce ad creatives, write copy, and build conversion-optimized landing pages specifically designed to capture leads. Having creative and media under one roof ensures faster iteration.

Question 8

How do you measure lead generation success?

Accepted Answer

We track cost per qualified lead, pipeline generated, and return on ad spend. We integrate with your CRM to measure actual revenue impact, not just form fills. Success is defined by business outcomes, not clicks.

Question 9

What budgets do you typically work with?

Accepted Answer

Most clients invest €5,000–€50,000+ monthly in ad spend. We're budget-agnostic but require enough investment to generate statistically significant data for optimization. We'll be honest if your budget doesn't match your goals.

Question 10

Can you work with our internal sales team?

Accepted Answer

Absolutely. We work as an extension of your team—sharing lead quality feedback, aligning on messaging, and coordinating with sales to ensure leads convert into pipeline. The best results come from close collaboration.

Question 11

Why choose an agency for lead generation instead of hiring in-house?

Accepted Answer

Agencies offer diverse experience across industries and platforms, faster ramp-up, and flexibility to scale. You get a team of specialists for the cost of one hire, plus we stay current on platform changes and best practices.

Question 12

Is paid lead generation suitable for long sales cycles?

Accepted Answer

Yes, with the right approach. We build full-funnel campaigns that nurture prospects over time, using retargeting and content-driven ads. We measure leading indicators while tracking long-term pipeline impact.

Question 13

In which markets or regions do you operate?

Accepted Answer

We run lead generation campaigns globally but specialize in European and North American B2B markets. We're based in Central Europe with native-level English and German capabilities.

Question 14

How do we get started?

Accepted Answer

Book a discovery call. We'll discuss your lead generation goals, current situation, and whether we're a good fit. If we are, we'll propose a tailored strategy. No pressure, no obligation—just an honest conversation about growth.

B2B Lead Generation Agency

We build your lead generation engine.
Then we run it.

Strategy & Direction

Running Campaigns

Ad Creation

Landing Pages

Optimization & Tracking

Reporting & Alignment

Paid Social

Paid Search

Design Services

LinkedIn Lead Generation

Google Lead Generation

Meta Lead Generation

Channels we use to generate your leads

B2B Steak Sauce

New employees cost more

Marketing Dpt.

Standard

Basic

Bohumil Pokštefl

Henrik-Jan van der Pol

Marek Mrázik

Vít Kučera

Oliver Majdúch

Petr Macek

What we do

What we don't do

Frequently Asked Questions

Meet us in person

Prague

Vienna

Bratislava