Kraftvertising

    B2B Advertising Agency

    Paid media execution — LinkedIn, Google, Meta, YouTube

    Book a paid media callSee pricing
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    Advertising, specifically

    A B2B advertising agency is a paid media execution partner

    A B2B advertising agency owns one discipline end-to-end: planning paid media, buying attention on ad platforms, and turning that attention into pipeline the CRM can measure.

    This page is about that discipline. If you want the full marketing view, see the B2B marketing agency homepage.

    Media planning built around the buying committee

    Channel mix, budget split and audience design based on who actually influences the deal — not just the person who fills the form.

    Bidding optimized on pipeline, not leads

    Offline conversion imports push CRM outcomes back into Google and LinkedIn so algorithms optimize on SQLs and opportunity value.

    Creative testing as a discipline

    Weekly creative rounds, structured hypotheses, and rapid Meta-first testing before scaling winners onto LinkedIn CPM.

    Senior operators on the account

    The person planning the media is the person inside Campaign Manager and Google Ads. No junior handoff, no black-box reporting.

    Paid media channels

    The channels we buy media on — and what each one is actually for

    A B2B advertising agency should be opinionated about channels. Below is how we use each surface, when we recommend it, and what job it does inside a paid media plan.

    LinkedIn Ads

    Demand generation + ABM

    Company-list targeting, job function + seniority layering, thought-leader ads and lead gen forms. Where we build category preference before the buyer is in-market.

    B2B LinkedIn Ads agency →

    Primary channel for most B2B accounts

    Google Ads (Paid Search)

    Demand capture

    Brand defence, competitor conquesting, category and long-tail intent. Structured for offline conversion imports so bidding optimizes on qualified pipeline, not raw leads.

    B2B Google Ads agency →

    The revenue-closing channel

    Meta Ads

    Retargeting + creative testing

    Cheap surface for warm-audience retargeting and rapid creative iteration. We use Meta to break creative concepts before scaling winners onto LinkedIn.

    Meta Ads for B2B articles →

    Underrated for B2B retargeting

    YouTube Ads

    Brand + video demand

    In-stream and Demand Gen video for founders and product-led SaaS. Priced per view, measured on brand-lift and assisted conversions inside GA4.

    For brands with video assets

    Programmatic / Display

    Account-based reach

    Cookieless account-based display (Demandbase, 6sense-style setups) to keep target accounts warm between LinkedIn touchpoints. Used surgically, not for volume.

    For enterprise ABM motions

    Reddit / X / Quora

    Niche developer + technical audiences

    Where dev-tools, infra and technical SaaS actually find their buyers. Small budgets, sharp targeting, high-signal engagement.

    Devtools and technical SaaS

    What paid media has done for clients

    Campaign outcomes, not case-study fluff

    Three snapshots of the kind of work a B2B advertising agency should actually be measured on: pipeline efficiency, spend-to-revenue ratio, and category traction in new markets.

    -42%
    Cost per SQL
    B2B SaaS · Series B
    LinkedIn Ads + Google Ads

    Rebuilt account structure around ICP company lists, moved from lead-form optimization to offline conversion imports (opportunity value). Bidding started optimizing for pipeline instead of raw leads — SQL cost dropped 42% in 90 days.

    3.1×
    Pipeline / spend
    B2B services · Mid-market
    Google Ads (Search + Performance Max)

    Split brand and non-brand budgets, killed underperforming PMax asset groups, added long-tail intent keywords tied to specific service pages. Pipeline-to-spend ratio moved from 1.4× to 3.1× within two quarters.

    €1.2M
    Sourced pipeline / yr
    B2B hardware · European launch
    LinkedIn + Meta + YouTube

    Category-creation play for a new European market: LinkedIn thought-leader ads for awareness, YouTube pre-roll for education, Meta retargeting for demo requests. €1.2M in ad-sourced pipeline in year one on €180k media spend.

    New employees cost more

    You don't need to break the bank to get full-service B2B advertising support.
    Pick your subscription fee:

    See detailed B2B marketing agency pricing

    Marketing Dpt.

    From
    €4,800
    / month
    Marketing channels:unlimited
    Max ad budget:unlimited
    • Campaign setup & management
    • Banner ad design
    • Landing page creation
    • Video ad creation and editing
    • Marketing strategy consultation
    • Keyword & competitor research
    • Weekly Reporting
    • Copywriting for ad texts
    • GA4, conversions & channel pixels
    • Lead research (LinkedIn scraping)
    • CRM support & data segmentation
    • Email automation (flows & drip)

    Standard

    From
    €2,600
    / month
    Marketing channels:up to 3
    Max ad budget:up to €60k
    • Campaign setup & management
    • Banner ad design
    • Landing page creation
    • Video ad creation and editing
    • Marketing strategy consultation
    • Keyword & competitor research
    • Monthly Reporting
    • Copywriting for ad texts
    • GA4, conversions & channel pixels
    • Lead research (LinkedIn scraping)

    Basic

    From
    €1,600
    / month
    Marketing channels:1
    Max ad budget:up to €25k
    • Campaign setup & management
    • Banner ad design
    • Landing page creation
    • Video ad creation and editing
    • Marketing strategy consultation
    • Keyword & competitor research
    • Monthly Reporting
    • Copywriting for ad texts
    • GA4, conversions & channel pixels
    • Lead research (LinkedIn scraping)
    Our Podcast

    B2B Steak Sauce

    Real stories from B2B founders and SaaS CEOs building growth and navigating challenges.

    Tune into B2B Steak Sauce to hear candid conversations with B2B founders, CMOs, and tech leaders who are scaling companies with or without massive teams. We focus on what actually works: distribution, partnerships, positioning, and demand generation in B2B.

    The podcast is moderated by Kraftvertising founder Martin Brath.

    Listen on SpotifyApple PodcastsBrowse all episodes
    B2B Steak Sauce
    B2B Steak Sauce podcast studio
    B2B Steak Sauce host

    What Our B2B Marketing Agency Does — And What We Don't

    Kraftvertising is a specialised B2B marketing agency focused on paid media execution: LinkedIn Ads, Google Ads, Meta, and the creative behind them. We stay out of the disciplines where we would not be the best choice.

    What we do

    • Act as your in-house marketing team if you don't have one, handling daily execution.
    • Support and boost your existing marketing team if you already have one.
    • Execute paid advertising on Google, LinkedIn, Facebook, YouTube, Bing, and more.
    • Design your ads - banners, videos, posts, landing pages.
    • Create a new ad strategy or improve your current one.

    What we don't do

    • Community management
    • PR and media relations
    • Influencer marketing
    • Event management

    B2B advertising agency: FAQ

    Practical answers to the questions B2B teams ask before hiring an advertising agency.

    A B2B advertising agency plans paid media, builds and launches campaigns, writes ad creative, manages bidding and budgets, wires up conversion tracking, and reports on pipeline impact. At Kraftvertising, senior operators run the accounts — the same people who plan the strategy also touch the campaigns inside LinkedIn Campaign Manager and Google Ads.

    For LinkedIn Ads, €5,000/month is the practical minimum to gather statistically meaningful data within 4–6 weeks; €10,000–€25,000/month is where most mid-market B2B accounts sit. Google Ads can start lower (€2,000–€3,000/month) if the category has search demand. Below €5,000 total media spend, you're testing, not scaling.

    Kraftvertising retainers start at €1,600 per month for Basic (one marketing channel), €2,600 for Standard (up to three channels), and €4,800 for Marketing Department support. Advertising spend is paid separately. Fees are quoted independently of ad spend, so we don't earn more by recommending you spend more.

    If you have existing search demand (people already Google your category), start with Google Ads to capture it. If the category is new or you sell into a defined ICP that doesn't search yet, start with LinkedIn Ads to create demand. Most established B2B companies eventually run both, with LinkedIn generating and Google capturing.

    We track leading indicators (CTR, CPL, lead-to-MQL rate) weekly and lagging indicators (SQL rate, pipeline generated, closed-won revenue) monthly. Conversion values are imported back from the CRM into Google and LinkedIn so bidding optimizes on pipeline quality, not on raw form fills.

    Search campaigns often produce first conversions inside 1–2 weeks. LinkedIn typically needs 4–8 weeks to reach statistical significance on a first creative round. Real revenue impact tracks the sales cycle — for most B2B, that's 3–6 months from campaign launch to closed-won.

    Have a specific channel or campaign question?

    Meet us in person

    Visit us at one of our offices for a personal conversation.

    Prague

    Prague

    Czechia

    Pernerova 51

    Vienna

    Vienna

    Austria

    Liechtensteinstraße 111/115

    Bratislava

    Bratislava

    Slovakia

    Jarabinkova 18878/10