Founder & CEO of Kraftvertising · Specialized B2B agency
Martin Brath leads Kraftvertising, an agency specialized in B2B marketing. He helps technology, SaaS and service companies turn Google, LinkedIn, Meta, content and AI visibility into one coherent strategy.
Since 2018, Martin has advised more than 50 B2B companies and managed hundreds of campaigns. Kraftvertising has worked with clients from more than 15 countries, reached buyers across over 50 international markets and managed millions of euros in advertising spend.
Working in B2B marketing since 2018
50+ B2B companies advised
Clients from 15+ countries
Hundreds of campaigns managed
Millions in advertising spend
Approach
B2B companies rarely grow because one campaign suddenly starts producing leads. Buyers research, compare alternatives, involve colleagues and return to the decision several times before contacting a provider.
Martin’s role is to understand that complete process and decide where advertising, content, landing pages, tracking, sales follow-up and brand visibility should fit together.
As founder and CEO of Kraftvertising, he remains directly involved in the strategic direction of the specialized B2B agency and its client accounts. This includes deciding which markets and channels to prioritize, how to position the offer, what campaigns should communicate and how marketing should connect with sales.
In the work
Martin’s work extends beyond campaign dashboards—from working alongside the Kraftvertising team and meeting clients to interviewing founders and business leaders on B2B Steak Sauce.
Best fit
Companies with an established market, a proven service or product and approximately €1 million or more in annual revenue. They understand that marketing is an ongoing part of operating the business—not a short experiment to determine whether marketing works at all.
The strongest results often come when the product already solves a real problem and the sales team can follow up properly. Marketing creates the opportunity, but the product and sales process still have to convert it into revenue.
Martin also works with companies launching a new product, brand or market proposition. Starting from scratch allows Kraftvertising to shape the positioning, visual identity, landing pages, campaigns and measurement system as one connected whole.
The cooperation is less likely to work when management is unconvinced that marketing should exist, expects one short campaign to prove the entire business model, or views every activity only through directly attributable short-term leads.
Marketing can validate messages, channels and demand. It cannot replace commitment from management, a competitive product or a functioning sales process.
Expertise
Determining which audiences, markets, messages and channels deserve attention—and which activities are unlikely to produce a meaningful return.
Building visibility and demand through LinkedIn, Meta, YouTube and other paid social channels. The objective is not simply to generate clicks, but to repeatedly reach the right people with information worth consuming.
Capturing existing demand through Google Ads, Microsoft Ads, G2, Capterra and other platforms where buyers actively research solutions.
Connecting advertising, landing pages, creative, content, tracking, CRM feedback and sales follow-up into one strategy rather than managing each channel independently.
Helping companies structure their websites, expert content and external signals so that AI search engines can understand what they do, where their expertise lies and when they should be recommended.
Point of view
Someone can consume an entire argument, remember the company and never click the advertisement. That interaction still has value. Martin evaluates B2B social campaigns beyond click-through rates, considering whether the right people spend time with the message, whether the company becomes recognizable and whether the content influences later searches and conversations.
B2B buying journeys happen across advertisements, Google searches, recommendations, meetings, podcasts, content and private conversations. Companies should build the best tracking system they reasonably can, but also ask leads what they saw and what influenced their decision.
Google Ads can capture active demand. LinkedIn can reach specific companies and decision-makers. Meta can build broad visibility and distribute useful content efficiently. AI search, organic content and third-party mentions can strengthen credibility. Strategy gives each channel a clear job.
The companies that become difficult to ignore build a recognizable visual identity, communicate a consistent point of view and remain visible at every relevant touchpoint. The effect accumulates over months and years.
Advertising works best when companies are solving an established problem and buyers already understand at least part of the category.
For product-led SaaS companies, marketing often needs to persuade people to give the product a chance. If the product experience is excellent, it can take over from there.
For sales-led SaaS and B2B services, generating a lead is only the beginning. Strong outcomes require timely follow-up and feedback about lead quality and revenue.
Experience
Martin began specializing in B2B marketing in 2018 at Bizmut GmbH in Hamburg, now part of Front Row. It was one of the earlier agencies focused specifically on advertising and lead generation for B2B technology companies.
That experience gave him the opportunity to work with German and international companies while B2B demand generation was still developing into a distinct marketing discipline.
He later founded Kraftvertising, where he serves as CEO. Under his leadership, the agency has specialized exclusively in B2B marketing and worked with more than 50 companies across SaaS, technology, professional services, logistics and other B2B markets.
His experience includes highly profitable campaigns, campaigns that failed to meet expectations, new-market launches, brand development, paid acquisition, event promotion and broader business and marketing strategy. Both successes and unsuccessful campaigns influence how Martin evaluates risk, channel fit and realistic expectations today.
Selected companies
“Kraftvertising is a great agency for planning and executing B2B paid marketing strategy.”
Henrik-Jan van der Pol
CEO, Perdoo GmbH
“Finding an ad agency that understands B2B felt nearly impossible. But with Kraftvertising, it clicked from the very first meeting.”
Petr Macek
CEO, Caflou
“Kraftvertising is the top choice if you want the best B2B marketing agency around.”
Oliver Majdúch
CEO, Mathison Legal
“Kraftvertising folks know their sh*t when it comes to paid marketing for my SaaS businesses.”
Bohumil Pokštefl
Founder, SaaS Garden
Free guides
PLAYBOOK 01
A practical guide to LinkedIn campaign strategy, targeting, creative, budgeting and lead quality.
Read the playbookPLAYBOOK 02
Fifty-seven principles for running Google Ads in markets with complex buying journeys and long sales cycles.
Read the playbookPLAYBOOK 03
How B2B companies can use Meta to distribute content, generate leads and reach audiences beyond traditional professional networks.
Read the playbookPLAYBOOK 04
How advertising strategy should change according to the market, product, sales model and stage of the SaaS company.
Read the playbookPodcast host
Martin hosts B2B Steak Sauce, a podcast featuring conversations with B2B founders, SaaS CEOs and business leaders.
The discussions cover company building, positioning, distribution, partnerships, demand generation and the decisions behind growing a B2B business.
Writing
41 practical articles based on campaign work, audits and B2B marketing strategy.
12 min read · Sep 28, 2026
10 min read · Sep 28, 2026
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FAQ
Martin Brath specializes in B2B marketing strategy, paid social advertising, paid search, integrated campaign planning and AI search visibility. His work focuses primarily on SaaS, technology and professional-service companies.
Martin has worked specifically in B2B marketing since 2018. He has advised more than 50 companies, managed hundreds of campaigns and worked with clients headquartered in more than 15 countries.
The best fit is usually an established B2B technology, SaaS or service company with a proven offer and management that views marketing as an ongoing business function. Martin also advises companies launching new products or brands that need to build their positioning and marketing system from scratch.
Yes. As founder and CEO of Kraftvertising, Martin remains directly involved in the strategic direction of the agency and its client accounts. Campaign execution is supported by Kraftvertising’s advertising, design, content and tracking specialists.
His experience includes Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, YouTube, G2, Capterra and other paid media platforms used in B2B marketing.
Martin works primarily with companies operating in Europe and North America. Kraftvertising has worked with clients from more than 15 countries and has run advertising targeting buyers across over 50 international markets.
Yes. Martin is available for conversations about B2B advertising, demand generation, agency selection, SaaS marketing, paid media and AI search visibility.
If you are building a new B2B brand, entering a market or trying to bring disconnected marketing activities into one coherent strategy, contact Kraftvertising. Martin will review the request together with the team and determine whether Kraftvertising is the right fit.