B2B Ads Audits
We are a B2B ads agency that audits Google Ads and LinkedIn Ads accounts as a standalone service — €450 per account, delivered in 14 days, with no obligation to move management to us.
How the audits work
Turnaround
14 days from receiving access
Deliverable
PDF presentation with a prioritized action plan
Access needed
Read-only ad account access, plus Analytics and CRM where available
Two audits, one price per account
Both audits follow the same logic: we judge the account by whether it reaches buyers with a realistic path to becoming customers, not by surface-level metrics.
B2B Google Ads Audit
An independent review of an existing B2B Google Ads account. We look at whether the account brings people with a realistic path to becoming customers — not only at clicks, CTR or cost per lead.
- Account and campaign structure
- Keywords, search terms and wasted spend
- Bidding strategy and conversion signals
- Budget allocation across markets
- Landing pages and lead quality
B2B LinkedIn Ads Audit
An independent review of an existing B2B LinkedIn Ads account. We check whether the right decision-makers are being reached, at a sustainable frequency, and whether spend is turning into pipeline.
- Campaign structure and objectives
- Targeting, audiences and seniority performance
- Frequency and audience saturation
- Insight Tag, conversion tracking and Lead Gen Forms
- Country performance, budget split and lead quality
A second opinion on your ad accounts
We specialize in paid acquisition for B2B companies, where lower volumes, higher costs, longer sales cycles and fewer final conversions make surface-level metrics less useful. Both audits are delivered independently of who currently manages the account — in-house, another agency, or a freelancer.
We do not recommend changes simply because we would have built the account differently. If something works, we say so. If something needs to be fixed, we explain why and what we would do instead.
If an audit turns into ongoing work, our agency pricing and monthly ad budget guidance shows what management costs and what to plan for per channel.
Frequently asked questions about our audits
What is a B2B paid ads audit?
An independent review of an existing ad account run for a B2B company. It covers campaign structure, targeting, bidding, conversion tracking, budget allocation, landing pages and — where CRM data exists — lead quality. The output is a written assessment of what works, what to fix, and what to change first.
How much does an audit cost?
€450 per ad account. It is a one-time service and does not require an ongoing management retainer.
How long does an audit take?
14 days from the moment we receive access to the account. You receive a PDF presentation.
Can you audit an account managed by another agency?
Yes. The audit is delivered as an independent second opinion. You can keep your current agency, implement the recommendations in-house, or discuss them with your provider.
Which audit should I choose?
Choose the Google Ads audit when search spend is growing without matching qualified pipeline, and the LinkedIn Ads audit when you are unsure whether the right decision-makers are being reached at a sustainable frequency. If both channels are live, we can audit both accounts at €450 each.
Do we have to become a client afterwards?
No. The audit is standalone and there is no obligation to move management of the account to us.