Question 1

What does a B2B marketing agency do?

Accepted Answer

A B2B marketing agency plans and runs campaigns that help businesses sell to other businesses. At Kraftvertising, that means strategy, media buying on LinkedIn, Google, and Meta, creative production, landing pages, and measurement tied to pipeline and revenue—not just clicks or form fills.

Question 2

How much does a B2B marketing agency cost?

Accepted Answer

Most B2B marketing agencies charge between €2,000 and €15,000+ per month in retainer fees, depending on scope, channels, and creative volume. At Kraftvertising, retainers start around €2,500/month and scale with the number of active channels and campaigns. Media spend is separate and usually starts at €5,000/month to generate statistically significant data.

Question 3

How do I choose a B2B marketing agency?

Accepted Answer

Look for a proven track record with companies similar to yours (industry, deal size, sales cycle), transparent reporting tied to pipeline and revenue, in-house creative capability, and honesty about what paid media can and cannot do. Ask to see actual case studies with numbers, not just logos.

Question 4

Is Kraftvertising a B2B or B2C marketing agency?

Accepted Answer

Kraftvertising is a pure B2B marketing agency. We work exclusively with B2B SaaS, technology, professional services, and hardware companies. B2B and B2C require different playbooks, and we chose to specialize.

Question 5

Where is Kraftvertising based?

Accepted Answer

Kraftvertising is headquartered in Bratislava, Slovakia, with offices in Prague (Czechia) and Vienna (Austria). We serve clients across Europe and North America and operate natively in English and German.

Question 6

Who founded Kraftvertising?

Accepted Answer

Kraftvertising was founded by Martin Brath, a paid media specialist with more than a decade of experience running B2B campaigns for SaaS and technology companies across Europe and North America.

Question 7

What does a B2B performance marketing agency do?

Accepted Answer

We help B2B companies generate leads, pipeline, and visibility through paid channels such as Google Ads, LinkedIn, and Meta. Our work is tied to measurable outcomes—cost per lead, pipeline value, and revenue impact. When attribution is not fully possible, we address it transparently and assess whether the upside justifies the investment—because doing nothing can carry a higher cost.

Question 8

What makes the best B2B marketing agency for a given company?

Accepted Answer

There is no single best B2B marketing agency — there is the best fit for your buyer, budget and sales motion. The agencies worth shortlisting share six traits: relevant experience with similar deal sizes and sales cycles, reporting tied to pipeline instead of clicks, creative and landing pages produced in-house, the senior people who sold the work also doing it, fees separated transparently from media spend, and the willingness to say when paid media is the wrong answer. Judge every shortlist, including ours, against those six.

Question 9

Which companies is Kraftvertising a good fit for — and which not?

Accepted Answer

We fit B2B SaaS, technology and professional services companies with considered purchases, at least €5,000/month in media budget, and a CRM we can measure pipeline in. We are a poor fit for pure B2C e-commerce, for teams that want guaranteed lead volumes before any data exists, and for companies that need results inside two weeks. We say so on the first call rather than after the first invoice.

Question 10

How is B2B performance marketing different from B2C?

Accepted Answer

B2B involves longer sales cycles, multiple decision-makers, and higher deal values. Attribution becomes harder, as the person who searches for a service/product might not be the one purchasing it in the end. We optimize for lead quality and pipeline contribution, while in mature markets also for brand recognition and in new markets for education.

Question 11

Which advertising channels work best for B2B companies?

Accepted Answer

LinkedIn Ads excels for precise job title and company targeting. Google Ads captures high-intent search demand. Meta works well for retargeting and awareness. The AI capabilites of both Google and Meta performs at times magnificently, even for a B2B audience. The right mix depends on your ICP, deal size, and sales cycle.

Question 12

Do you work with startups or established companies?

Accepted Answer

Both. We work with startups who want to set up their first marketing activities and established companies optimizing existing campaigns or trying out new ones.

Question 13

How long does it take to see results from paid advertising?

Accepted Answer

As always: it depends. If the market is mature, e.g. paid search usually delivers results fast - the initial conversions, like a trial or demo. When a campaign can deliver actual paying customer will depend on the length of sales cycle.

Question 14

What is included in your performance marketing services?

Accepted Answer

Strategy, campaign setup, audience targeting, bid management, A/B testing, and ongoing optimization. We also provide regular reporting, creative recommendations, and strategic guidance on budget allocation.

Question 15

Do you also create ad creatives and landing pages?

Accepted Answer

Yes. We design and produce ad creatives, write copy, and build conversion-optimized landing pages. Having creative and media under one roof ensures messaging consistency and faster iteration cycles.

Question 16

How do you measure success?

Accepted Answer

We track cost per qualified lead, pipeline generated, and return on ad spend. We integrate with your CRM to measure actual revenue impact, not just form fills. Success is defined by business outcomes, not clicks.

Question 17

What budgets do you typically work with?

Accepted Answer

Most clients invest €5,000–€50,000+ monthly in ad spend. We're budget-agnostic but require enough investment to generate statistically significant data for optimization. We'll be honest if your budget doesn't match your goals.

Question 18

Can you collaborate with internal marketing or sales teams?

Accepted Answer

Absolutely. We work as an extension of your team—sharing learnings, aligning on messaging, and coordinating with sales on lead quality feedback. The best results come from close collaboration.

Question 19

Why choose an agency instead of hiring in-house?

Accepted Answer

Agencies offer diverse experience across industries and platforms, faster ramp-up, and flexibility to scale. You get a team of specialists for the cost of one hire, plus we stay current on platform changes and best practices.

Question 20

Is performance marketing suitable for long sales cycles?

Accepted Answer

Yes, with the right approach. We build full-funnel campaigns that nurture prospects over time, using retargeting and content-driven ads. We measure leading indicators while tracking long-term pipeline impact.

Question 21

In which markets or regions do you operate?

Accepted Answer

We run campaigns globally but specialize in European and North American B2B markets. We're based in Central Europe with native-level English and German capabilities, plus experience in localized campaigns.

Question 22

How do we get started?

Accepted Answer

Book a discovery call. We'll discuss your goals, current situation, and whether we're a good fit. If we are, we'll propose a tailored strategy. No pressure, no obligation—just an honest conversation about growth.

Google Ads for B2B

LinkedIn Ads for B2B

Meta Ads for B2B

Google, LinkedIn & Meta Ads Audit

SaaS Advertising Playbook

SaaS Positioning

B2B Google Ads Playbook for 2026

What is inside the playbook?

What the 57 principles cover

When Google Ads is a fit

Brand, competitor and intent campaigns

Search terms and keyword control

Landing pages and conversion paths

Conversion logic and CRM feedback

Agency ownership and reporting

A few principles from the playbook

Google Ads gives you a chance to appear. That is where Google ends.

A cheap lead is not automatically a good lead.

Not every search that sounds relevant is commercially useful.

The landing page cannot make an irrelevant click relevant after you have paid for it.

If Google receives weak conversion signals, it can become very efficient at finding weak leads.

Inside the B2B Google Ads Playbook

Core principles, fit and success criteria

Campaign types, keyword strategy and search-term control

Bidding, conversion logic and CRM feedback

Landing pages, forms and conversion paths

Common failure patterns and audit logic

Agency ownership, client collaboration and reporting

Google Ads with LinkedIn, retargeting and account-based follow-up

Read the related deep-dives

Google Ads for B2B: What SaaS and Service Companies Should Expect From an Agency

Why B2B Google Ads Campaigns Fail: What We See in Audits

B2B Google Ads Conversion Tracking: Why Leads Are Not Enough

Get the full B2B Google Ads Playbook