B2B LinkedIn Ads Audit
Find out what is working, where budget is being wasted, and what we would change.
We independently review your current LinkedIn Ads account and show you where performance is being lost, what is already working well, and what we recommend doing next.
€450 per LinkedIn Ads account
What we are looking for
We do not only look for problems. The audit shows what is already set up well, where budget is underperforming, whether the right people are receiving the ads, and which changes should have the highest priority.
Strong tracking and account setup
Campaign structure, conversion tracking, Insight Tag setup, Lead Gen Forms and UTMs may already be working correctly.
Audience and targeting efficiency
We look at whether budget is reaching the right companies, seniorities and decision-makers — or becoming concentrated in audiences that are too narrow or already saturated.
Frequency and audience saturation
LinkedIn can spend heavily on a small audience. We look for campaigns where the same people are seeing ads too often and where additional spend is no longer creating meaningful incremental reach.
Bidding and campaign objectives
Different LinkedIn campaign objectives can produce very different CPCs, CPMs and outcomes. We review whether the selected bidding strategies and objectives are appropriate for what the campaign is actually trying to achieve.
Budget allocation opportunities
Performance can vary substantially across countries, companies, industries, seniority levels and campaign types. We look for opportunities to shift budget toward stronger audiences and reduce spend where performance has plateaued.
A LinkedIn Ads audit is especially useful when...
You are spending heavily but generating too few qualified B2B leads
The campaigns may be reaching the right general market while concentrating too much spend on the wrong audiences, objectives or creative formats.
You are unsure whether you are reaching the right decision-makers
LinkedIn offers detailed B2B targeting, but that does not automatically mean the budget is flowing toward the most commercially relevant roles. We look at performance by seniority, company, industry and other available demographic dimensions.
You are considering changing your LinkedIn Ads agency
Get an independent second opinion before restructuring the account or moving it to another provider.
Your agency contract is coming up for renewal
Find out what is working, what is being missed and whether the current setup should be continued.
You recently inherited the LinkedIn Ads account
Get a clear outside view of the current campaign structure, targeting, tracking, weaknesses and priorities.
You are unsure whether LinkedIn is actually creating pipeline
A healthy CTR or acceptable CPL does not automatically mean the campaigns are reaching the right buying committee or creating commercially useful demand. We look beyond surface-level metrics.
An independent LinkedIn Ads audit
A one-time, standalone review of your existing account — not tied to a management contract. You receive the assessment and decide what to do with it.
LinkedIn Ads Audit
€450 per account
One-time independent review of your existing LinkedIn Ads account.
- Account and campaign review
- Targeting and audience analysis
- Frequency and saturation analysis
- Bidding and campaign objective review
- Ad format and creative performance analysis
- Conversion tracking review
- Demographic and company-level performance analysis
- Budget allocation analysis
- Identification of wasted spend
- Identification of growth opportunities
- Prioritized recommendations
- Written audit report
€450 / LinkedIn Ads account
No long-term commitment.
Turnaround
14 days from account access
Deliverable
PDF presentation
Access needed
LinkedIn Campaign Manager (viewer). Analytics & CRM where available.
B2B LinkedIn Ads needs a different kind of audit
We specialize in paid acquisition for B2B companies, where audience quality, buying committees, long sales cycles and limited target markets make surface-level metrics less useful.
That is why we do not judge an account only by clicks, CTR, CPM or cost per lead.
We look at whether the campaigns are consistently reaching the right companies and decision-makers, whether the audience is becoming oversaturated, and whether the activity has a realistic path toward pipeline.
A clear assessment and a prioritized action plan
At the end of the audit, you receive a written report covering:
- What is working well
- What needs improvement
- Where budget may be wasted
- Which campaigns and audiences deserve attention
- Targeting and frequency issues
- Bidding and campaign objective issues
- Creative and ad format opportunities
- Demographic and country-level insights
- Areas with potential to scale
- Concrete recommendations
- Priorities for what we would change first
B2B LinkedIn Ads accounts often have:
Why surface-level metrics can be misleading.
- Small or highly defined target audiences
- Expensive CPCs and CPMs
- Multiple people involved in the buying decision
- Long sales cycles
- Limited direct conversion volume
- High risk of audience saturation
- Large differences in performance between roles, companies and industries
A second opinion on your LinkedIn Ads account
We do not recommend changes simply because we would have built the account differently. If something works, we say so. If something needs to be fixed, we explain why and what we would do instead.
A B2B ads agency that audits LinkedIn Ads accounts
Kraftvertising is a B2B paid-acquisition agency. We run LinkedIn Ads, Google Ads and Meta Ads for SaaS, tech and professional-services companies — and we offer the LinkedIn Ads audit as a standalone service so you can see how we think before committing to anything further.
Also running paid search? We audit those accounts too — see the B2B Google Ads audit (also €450 per account).