B2B Google Ads Audit
Find out what is working, what is wasting budget, and what we would change.
We independently review your current Google Ads account and show you where performance is being lost, what is already working well, and what we recommend doing next.
€450 per Google Ads account
What we are looking for
We do not only look for problems. The audit shows what is already set up well, where budget is underperforming, which areas have room to scale, and which changes we believe should have the highest priority.
Strong account structure
Campaign segmentation, targeting and keyword organization may already be working well.
Weak conversion performance
Relevant traffic can still be lost because of generic landing pages, low conversion rates or unnecessary form friction.
Inefficient bidding
The bidding strategy may not be using the right conversion signals or may allow individual clicks to become unnecessarily expensive.
Budget allocation opportunities
Performance can differ significantly between campaigns, keywords or countries, creating opportunities to move budget toward stronger areas.
Clear recommendations
The audit does not stop at identifying an issue. We explain what we would change and what needs to happen first.
A Google Ads audit is especially useful when...
You get plenty of clicks, but too few qualified B2B leads
The campaign may be generating activity without reaching the right buyers.
Your CPCs are rising and performance is getting worse
We identify where the budget is being spent and whether those higher costs are commercially justified.
You are considering changing your Google Ads agency
Get an independent second opinion before rebuilding the account or switching providers.
Your agency contract is coming up for renewal
Find out what is working, what is being missed and whether the current setup should be continued.
You recently inherited the Google Ads account
Get a clear outside view of the current setup, weaknesses and priorities.
You are unsure whether Google Ads is actually profitable
A reasonable cost per lead does not automatically mean the leads are commercially valuable. We look deeper into what is actually generating the conversions.
An independent Google Ads audit
A one-time, standalone review of your existing account — not tied to a management contract. You receive the assessment and decide what to do with it.
Google Ads Audit
€450 per account
One-time independent review of your existing Google Ads account.
- Account and campaign review
- Keyword and performance analysis
- Bidding review
- Conversion tracking review
- Landing-page analysis
- Identification of wasted spend
- Identification of growth opportunities
- Prioritized recommendations
- Written audit report
€450 / Google Ads account
No long-term commitment.
Turnaround
14 days from account access
Deliverable
PDF presentation
Access needed
Google Ads (read-only). Analytics & CRM where available.
B2B Google Ads needs a different kind of audit
We specialize in paid acquisition for B2B companies, where lower search volumes, higher CPCs, longer sales cycles and fewer final conversions make surface-level metrics less useful.
That is why we do not judge an account only by clicks, CTR or cost per lead. We look at whether Google Ads is consistently bringing people who have a realistic path toward becoming customers.
A clear assessment and a prioritized action plan
At the end of the audit, you receive a written report covering:
- What is working well
- What needs improvement
- Where budget may be wasted
- Which campaigns and keywords deserve attention
- Bidding and conversion issues
- Landing-page opportunities
- Areas with potential to scale
- Concrete recommendations
- Priorities for what we would change first
B2B Google Ads accounts often have:
Why surface-level metrics can be misleading.
- Lower search volumes
- Higher CPCs
- Longer sales cycles
- Fewer final conversions
- Large differences in lead quality
- Significant value concentrated in a small number of opportunities
A second opinion on your Google Ads account
We do not recommend changes simply because we would have built the account differently. If something works, we say so. If something needs to be fixed, we explain why and what we would do instead.
A B2B ads agency that audits Google Ads accounts
Kraftvertising is a B2B paid-acquisition agency. We run Google Ads, LinkedIn Ads and Meta Ads for SaaS, tech and professional-services companies — and we offer the audit as a standalone service so you can see how we think before committing to anything further.