Marketing Channels

Ad channels that we manage:

• Google Ads
• LinkedIn Ads
• Facebook & Instagram Ads
• Youtube Ads
• Bing Ads
• Google Display Ads
• Quora Ads
• Capterra Ads
• Reddit Ads
• X (Twitter) Ads
• TikTok Ads

Paid Search

• Keyword Research: In-depth keyword identification for B2B targeting.
• Competitor Analysis: Study competitor strategies for keyword insights.
• Ad Campaign Structuring: Organized campaigns with targeted ad groups.
• Conversion Tracking: GA4 setup to track key actions.
• Retargeting: Campaigns to reach past visitors with relevant ads.
• Monthly Reporting: Summary of performance metrics and progress.
• Continuous Optimization: Real-time adjustments to improve campaign outcomes.

Paid Social

• Audience Targeting: Specific targeting for professionals on LinkedIn, Facebook, and more.
• Lead Research: LinkedIn tools used to find and target decision-makers.
• Visual Ad Creation: Platform-tailored images and videos for better engagement.
• Organic Boosting: Paid boosts to expand reach of organic posts.
• Ad Format Customization: Ensuring ads fit each platform’s format requirements.
• Performance Reports: Detailed analysis of social engagement.
• Dynamic Adjustments: Continuous updates for relevance and impact.

Banner and Video Ad Design

• Graphic Ad Design: Custom banners and visuals for multi-platform use.
• Video Ad Production: Edited client videos that fit ad specs.
• Design Consistency: Branding maintained across all visual materials.
• Collaborative Process: Work with client designers to align visual standards.
• Mobile-Responsive: Designs tailored for viewing on any device.
• A/B Testing Options: Test variations to improve design impact.
• Platform Compatibility: Optimized visuals that work across ad networks.

Campaign Management & Optimization

• Campaign Setup: Full organization of ad groups and structures.
• Conversion Tracking: GA4 tracking and cookies to monitor actions.
• Retargeting: Tracking visitors to drive follow-up engagement.
• Performance Monitoring: Regular adjustments based on performance data.
• Detailed Reporting: Monthly summaries on campaign metrics.
• Real-Time Optimization: Continuous budget and bid adjustments.
• Custom Strategy Support: Campaigns tailored to meet client objectives.

Lead & Keyword Research

• Lead Generation: LinkedIn-based research to target specific decision-makers.
• Keyword Analysis: Keyword clustering for effective B2B targeting.
• Competitor Insights: Researching competitor ad and keyword strategies.
• Audience Profiling: Demographics used to define target segments.
• Custom Lists for Ads: LinkedIn contact lists for precise outreach.
• Research Integration: Findings applied to strengthen campaign setups.
• Ongoing Refinement: Adjusted targeting as new data becomes available.

Marketing Department Mode

• CRM Support: Comprehensive assistance with CRM management, ensuring streamlined and effective use of customer data.
• Data Segmentation: Categorizing data to target specific customer groups more effectively.
• Landing Page Creation: Developing custom landing pages for A/B testing, lead generation, audience-specific outreach, and targeted search terms.
• Email Automation: Designing automated email flows and drip campaigns to engage customers over time.
• Weekly Reporting: Regular updates on campaign performance and CRM effectiveness.