B2B Marketing Agency Pricing
Monthly retainers run from €1,600 to approximately €6,000, depending on the number of channels and the volume of creative, landing pages and campaign work. Advertising spend is paid separately to the platforms.
Basic
One-channel advertising management
- Campaign setup and ongoing management
- An agreed volume of banner ads and creative production
- An agreed volume of landing-page creation
- Video ad creation and editing within the agreed scope
- Marketing strategy consultation
- + 5 more included
Standard
Multi-channel advertising management
- Campaign setup and ongoing management
- An agreed volume of banner ads and creative production
- An agreed volume of landing-page creation
- Video ad creation and editing within the agreed scope
- Marketing strategy consultation
- + 5 more included
Marketing Dpt.
Outsourced B2B marketing support
- Campaign setup and ongoing management
- An agreed volume of banner ads and creative production
- An agreed volume of landing-page creation
- Video ad creation and editing within the agreed scope
- Marketing strategy consultation
- + 7 more included
No setup fee, no minimum contract term, two months' notice. Prices exclude VAT. Last updated August 2026.
Simple commercial terms
Not sure which plan fits?
Tell us which channels you want to run, your approximate advertising budget and how much landing-page or creative production you expect. We will recommend the appropriate scope and provide an exact monthly price.
No setup fee. No fixed minimum contract term.
How much should you budget for B2B advertising?
Your total monthly budget consists of two parts: the Kraftvertising retainer, which covers the agreed strategy, management, tracking and production scope, and advertising spend, which is paid separately and directly to the advertising platform.
For a one-channel engagement the retainer starts at €1,600 per month. Based on that starting retainer, the following budgets provide a useful planning baseline.
Google Ads
- Agency retainer
- From €1,600
- Min. recommended ad spend
- €1,000
- Typical ad spend
- Around €6,000
- Min. total monthly budget
- From €2,600
- Typical total monthly budget
- Around €7,600
LinkedIn Ads
- Agency retainer
- From €1,600
- Min. recommended ad spend
- €500
- Typical ad spend
- Around €3,000
- Min. total monthly budget
- From €2,100
- Typical total monthly budget
- Around €4,600
Meta Ads
- Agency retainer
- From €1,600
- Min. recommended ad spend
- €500
- Typical ad spend
- Around €2,500
- Min. total monthly budget
- From €2,100
- Typical total monthly budget
- Around €4,100
All figures are monthly and exclude VAT. The total budget combines the starting agency retainer with advertising spend. A larger production scope can increase the agency retainer.
Can we start with a smaller advertising budget?
Yes. The figures above are recommendations, not minimums imposed by the advertising platforms. A smaller budget can work when the target audience is very narrow or the company operates in a highly specialised niche. We assess the required budget based on the available audience, geography, campaign objective and the amount of data needed to optimise the campaign reliably.
Compare Plans
See exactly what's included in each plan to find the perfect fit for your business.
| Feature | Basic | Standard | Marketing Dpt. |
|---|---|---|---|
| Monthly Price | from €1,600 | from €2,600 | from €4,800 |
| Marketing channels | 1 | up to 3 | custom scope |
| Managed ad budget | up to €25,000 | up to €60,000 | no fixed upper limit |
| Campaign setup & management | |||
| Banner ad design | |||
| Video ad creation and editing | |||
| Keyword & competitor research | |||
| Copywriting for ad texts | |||
| Reporting | Monthly | Monthly | Weekly |
| Marketing strategy consultation | |||
| GA4, conversions & channel pixels | |||
| Lead research (LinkedIn scraping) | |||
| CRM support & data segmentation | |||
| Email automation (flows & drip) | |||
| Landing page creation | Agreed monthly volume | Agreed monthly volume | Agreed monthly volume |
Additional creative production, additional meetings and a high volume of ad hoc campaigns can be added by adjusting the monthly scope.
Need help deciding? Contact us or book a call.
Why can the final price be higher than the starting price?
The starting prices cover an agreed scope. The retainer most commonly increases when a company needs more production or coordination each month. The number of countries, languages or individual ongoing campaigns does not automatically increase the retainer. What matters is whether these create meaningfully more production, campaign-launch or coordination work.
The right plan is determined by the scope you want to outsource, not by the size of your company. A small company may need several channels managed externally, while a large company may want one channel handled by a specialist.
The retainer may increase when you need
- A higher monthly volume of landing pages
- A higher monthly volume of banners or other advertising creatives
- A higher volume of video creation or editing
- More than one client meeting per month
- More than four client-requested ad hoc campaigns per month, such as events, new lead magnets or launches
- A broader operational scope involving CRM support or email automation
What is paid separately?
- Advertising spend paid to Google, LinkedIn, Meta or another platform
- Third-party tools such as LinkedIn Sales Navigator
- Paid stock images, video or other stock assets
- Broader website development outside the agreed landing-page scope
- Branding-agency fees
If branding work is required, Kraftvertising can manage the collaboration with an external branding agency. The external agency's work is priced separately.
What does the Kraftvertising retainer include?
Every plan includes the core work required to run the agreed advertising programme:
- Campaign strategy, setup and ongoing management
- Keyword, audience and competitor research
- Advertising copywriting
- GA4, conversion and advertising-pixel setup
- Monthly reporting and one monthly meeting
- An agreed volume of landing pages, banners and video editing
- LinkedIn lead research where relevant
CRM support, data segmentation and email automation are included only in the Marketing Department plan.
Deciding how to split the budget? How much B2B search marketing costs and agency vs. in-house setups go deeper on both questions.
How much does a B2B marketing agency cost?
At Kraftvertising, full-service B2B advertising support costs between €1,600 and approximately €6,000 per month. Advertising spend is additional.
A company outsourcing one channel, such as Google Ads or LinkedIn Ads, can start with the Basic plan at €1,600 per month. A company combining up to three channels generally starts with the Standard plan at €2,600 per month. The Marketing Department plan starts at €4,800 and adds broader support such as CRM work, data segmentation, email automation and weekly reporting.
The final price is based on the work required rather than the size of the client. Large and small companies can therefore use any of the three plans. If you are weighing an agency against a first in-house hire, our article on agency versus in-house setups compares both cost structures.
How much does LinkedIn Ads management cost?
LinkedIn Ads management starts at €1,600 per month when LinkedIn is the only managed channel. We recommend at least €500 per month in LinkedIn advertising spend, while a more typical working budget is approximately €3,000 per month.
A one-channel LinkedIn engagement therefore starts at approximately €2,100 per month in total, with a more typical total budget of approximately €4,600. Smaller budgets can still work for very narrow audiences.
Learn more about our LinkedIn Ads managementHow much does Google Ads management cost?
Google Ads management starts at €1,600 per month when Google is the only managed channel. We recommend at least €1,000 per month in Google advertising spend, while a more typical working budget is approximately €6,000 per month.
A one-channel Google engagement therefore starts at approximately €2,600 per month in total, with a more typical total budget of approximately €7,600. The right budget depends on search volume and cost per click in the target market.
Learn more about our Google Ads managementHow much does Meta Ads management cost?
Meta Ads management starts at €1,600 per month when Meta is the only managed channel. We recommend at least €500 per month in Meta advertising spend, while a more typical working budget is approximately €2,500 per month.
A one-channel Meta engagement therefore starts at approximately €2,100 per month in total, with a more typical total budget of approximately €4,100. Smaller budgets may be sufficient for narrow audiences and a focused objective.
Learn more about our Meta Ads managementFrequently asked questions about pricing
Clear answers to the questions B2B teams ask about retainers, ad spend and what's included.
Still have questions?