# Kraftvertising

## About
Kraftvertising is a B2B marketing agency specializing in LinkedIn Ads, paid social media, and paid search advertising. We help SaaS companies, B2B services, and hardware companies generate demand, drive qualified leads, and grow revenue.

## Company Info
- Name: Kraftvertising s.r.o.
- Website: https://kraftvertising.com
- Founded: Bratislava, Slovakia
- Offices: Prague (Czechia), Vienna (Austria), Bratislava (Slovakia)
- Industries Served: B2B SaaS, Technology, Professional Services, Hardware
- Languages: English, German, Czech

## Services
- LinkedIn Ads Management: Campaign strategy, audience targeting, bid management, A/B testing
- Paid Social Media: Meta (Facebook/Instagram), TikTok advertising for B2B
- Paid Search: Google Ads, Bing Ads for high-intent B2B traffic
- Creative Production: Ad creatives, copywriting, video ads, carousel ads
- Landing Page Design: Conversion-optimized landing pages
- Demand Generation: Full-funnel campaigns for B2B pipeline growth
- Lead Generation: Qualified lead acquisition for B2B companies
- Account-Based Marketing: Targeted campaigns for specific accounts

## Pricing
- Starter Plan: For companies beginning paid acquisition
- Growth Plan: For scaling existing campaigns
- Enterprise Plan: Custom solutions for large organizations
- Minimum recommended ad spend: €5,000/month

## Channels
- LinkedIn Ads
- Google Ads
- Meta (Facebook & Instagram) Ads
- TikTok Ads
- Landing Pages
- Static & Carousel Ads
- Video Ads

## Contact
- Email: info@kraftvertising.com
- Book a call: https://kraftvertising.com/contact#calendly
- LinkedIn: https://www.linkedin.com/company/kraftvertising

## Pages
- [Home](https://kraftvertising.com/): B2B marketing agency for LinkedIn Ads, paid social and paid search.
- [Services](https://kraftvertising.com/services): Full-funnel B2B marketing services — paid ads, creatives, landing pages.
- [Pricing](https://kraftvertising.com/pricing): Transparent Starter, Growth and Enterprise plans.
- [Contact](https://kraftvertising.com/contact): Book a strategy call or get in touch.
- [LinkedIn Ads Agency](https://kraftvertising.com/linkedin): B2B LinkedIn Ads agency — campaign management, account and buying-committee targeting, ad creative, landing pages and measurement beyond cost per lead.
- [SaaS Marketing](https://kraftvertising.com/saas): Paid acquisition for B2B SaaS — demos, trials and pipeline.
- [SaaS Advertising Playbook 2026](https://kraftvertising.com/saasadvertisingguide): Free SaaS marketing playbook — 40 lessons on SaaS advertising across Google Ads, LinkedIn, Meta and landing pages, for product-led and sales-led SaaS.
- [B2B Google Ads Playbook 2026](https://kraftvertising.com/b2bgoogleadsguide): Free B2B Google Ads playbook — campaign structure, negative keywords, conversion tracking and audit checklist.
- [B2B LinkedIn Ads Playbook 2026](https://kraftvertising.com/b2blinkedinadsguide): Free B2B LinkedIn Ads playbook — channel fit, account and buying-committee targeting, creative, outbound support and measurement beyond cost per lead.
- [Lead Generation](https://kraftvertising.com/leadgen): Qualified B2B lead generation across LinkedIn, Google and paid social.
- [Blog](https://kraftvertising.com/blog): Articles on B2B advertising, brand building and paid media strategy.
- [Privacy Policy](https://kraftvertising.com/privacy): How we handle data and privacy.
- [Impressum](https://kraftvertising.com/impressum): Legal company information.

## Blog
- [SaaS Go-to-Market: How Market, Product and Sales Model Shape Advertising](https://kraftvertising.com/blog/saas-go-to-market-market-product-sales-model): The channel is not the go-to-market strategy — market maturity, product access and the sales model decide what SaaS advertising needs to do.
- [B2B SaaS Lead Generation: Why Not Every Lead Is a Good Lead](https://kraftvertising.com/blog/b2b-saas-lead-generation-good-leads): Lead volume and cost per lead do not show commercial value. How to evaluate SaaS leads through fit, intent, product usage and sales feedback.
- [B2B SaaS Marketing: How to Combine Demand Generation and Demand Capture](https://kraftvertising.com/blog/b2b-saas-demand-generation-and-capture): How B2B SaaS should connect demand capture (Google Search, G2, Capterra) with brand building (LinkedIn, Meta, content) into one system.
- [SaaS Advertising Channels: Which Channels Work for Which Business Model?](https://kraftvertising.com/blog/saas-advertising-channels): Product-led or sales-led, established or emerging category — which channels (Google, LinkedIn, Meta, G2, Capterra) work for which SaaS business model, and why the channel is not the strategy.
- [Product-Led vs. Sales-Led SaaS](https://kraftvertising.com/blog/product-led-vs-sales-led-saas): How the first conversion, channel mix, trust, lead scoring and campaign measurement should change when the product is the closer or sales owns the close.
- [SaaS Marketing: Why There Is No Universal Playbook](https://kraftvertising.com/blog/saas-marketing-no-universal-playbook): Product-led or sales-led, established or emerging category, lead volume or lead value — different SaaS products need different advertising strategies.
- [LinkedIn Ads vs Google Ads for B2B](https://kraftvertising.com/blog/linkedin-ads-vs-google-ads-b2b): Where the next euro should go — Google for demand capture, LinkedIn for demand creation, and how to split budget.
- [When Are LinkedIn Ads Worth It for B2B Companies?](https://kraftvertising.com/blog/when-are-linkedin-ads-worth-it-b2b): A decision framework for when B2B companies should invest in LinkedIn Ads — audience, deal value, education, attribution and Sales feedback.
- [LinkedIn Ads for B2B: Lessons from a LinkedIn Marketing Agency](https://kraftvertising.com/blog/linkedin-ads-for-b2b-agency-lessons): How a LinkedIn agency should think about targeting, creative, budget, frequency and outbound support.
- [B2B vs B2C Advertising](https://kraftvertising.com/blog/b2b-vs-b2c-advertising): Why the same playbook does not transfer — conversion signals, targeting and revenue logic.
- [B2B Google Ads Conversion Tracking: Why Leads Are Not Enough](https://kraftvertising.com/blog/b2b-google-ads-conversion-tracking): Soft vs hard conversions, offline conversion tracking and feeding CRM outcomes back into Google Ads.
- [Why B2B Google Ads Campaigns Fail: What We See in Audits](https://kraftvertising.com/blog/why-b2b-google-ads-campaigns-fail): Common audit findings — too-broad campaigns, wrong geo targeting, generic landing pages — and how to fix them.
- [Google Ads for B2B: What SaaS and Service Companies Should Expect From an Agency](https://kraftvertising.com/blog/google-ads-b2b-saas-services): Search intent, conversion logic, landing pages, CRM signals and pipeline — what a B2B Google Ads agency should own.
- [Lead Generation Agency vs In-House Marketer](https://kraftvertising.com/blog/lead-generation-agency-vs-in-house): The real comparison is seniority versus workload — how to decide who should own lead gen.
- [LinkedIn Ads for B2B SaaS: How to Build Pipeline, Not Just Leads](https://kraftvertising.com/blog/linkedin-ads-b2b-saas): Campaign structure, buying-committee reach and measurement beyond cost per lead.
- [B2B Service Lead Generation](https://kraftvertising.com/blog/b2b-service-lead-generation): Why paid ads for services need a different playbook — services sell confidence in a future outcome, not product access.
- [Why Your B2B Social Ads Aren't Working](https://kraftvertising.com/blog/b2b-social-ads-not-working): Why B2B ads underperform and how to build brand recognition that compounds.

## Feeds & Full Content
- [RSS feed](https://kraftvertising.com/rss.xml): All blog articles as an RSS 2.0 feed.
- [llms-full.txt](https://kraftvertising.com/llms-full.txt): Full text of key pages and all blog articles for LLM ingestion.
## FAQ
- What does a B2B marketing agency do? A B2B marketing agency plans and runs campaigns that help businesses sell to other businesses — strategy, media buying on LinkedIn/Google/Meta, creative, landing pages, and measurement tied to pipeline and revenue.
- How much does a B2B marketing agency cost? Retainers typically run €2,000–€15,000+/month depending on scope. Kraftvertising retainers start around €2,500/month; media spend is separate and usually starts at €5,000/month.
- How do I choose a B2B marketing agency? Look for proven results with similar companies, reporting tied to pipeline and revenue, in-house creative, and honesty about what paid media can and cannot do.
- Is Kraftvertising a B2B or B2C marketing agency? Pure B2B — SaaS, technology, professional services, and hardware companies only.
- Where is Kraftvertising based? Headquartered in Bratislava, Slovakia, with offices in Prague and Vienna. Serves Europe and North America in English and German.
- Who founded Kraftvertising? Martin Brath, a paid media specialist with 10+ years running B2B campaigns for SaaS and technology companies.
- Which channels work best for B2B? LinkedIn Ads for job-title/company targeting, Google Ads for high-intent search, Meta for retargeting and awareness. Mix depends on ICP, deal size, and sales cycle.
- What budgets does Kraftvertising work with? Most clients invest €5,000–€50,000+/month in ad spend.